Website Design & Development
Inspired Design and Marketing offer an affordable website development service that is tailored to the requirements of your business; we take time to understand what you are trying to achieve with your presence on the internet and suggest the most appropriate solution with this in mind.
What do you need?
- A professional looking website.
- The ability to update the website yourself.
- A search engine friendly design so your website gets indexed in the major search engines
- Website promotion services
Lets look at each of these points individually...
1. Professional Design
As you can see from the examples below, Inspired Design & Marketing provide professional websites at an affordable price. Our clients are involved throughout the whole design and development process to ensure the end result matches their exact requirements and to ensure that the project is delivered within budget.
2. Updating Your Website
An important factor to decide on is whether you need to be able to update the website yourself. Many people ask for a website to be designed and then have to contact their web designer every time they need something changing on their website. This can end up being a costly oversight as web designers will generally charge you every time they have to make an amendment .
The better option (if you need to update your website regularly) is to ask for a content management system (CMS) to be built into the website. Whilst this will be slightly more expensive initially it will mean you can make amendments to the website yourself, ultimately saving you time and money!
3. Search Engine Friendly Design
Not all websites are made equal! Some websites are developed in such a way that search engines find it hard to read and index the content on their pages. This means that the website is unlikely to be listed favourably in the search engines, as it is unable to determine what the website or webpage is about. On the other hand a well designed website to recognised internet standards will enable search engines to index all its content, leading to more favourable listing for keyword searches related to its content.
Many web designers do not consider the search engines when designing websites; choosing to implement features and functionality that hinders the visibility of your website in the search engines. First and foremost your website is there to promote your business; therefore it is essential that it can be found easily by the search engines. At Inspired Design & Marketing we understand web design and search engines so you can rest assured you will get a first class website that will deliver results!
4. Website Promotion Services
The “Build it and they will come” mentality...
Unfortunately where websites are concerned this is far from the truth. Many website owners think that once they’ve built their website and put it live on the internet then as if by magic they will suddenly be inundated with business. In reality though, that’s when the work really begins.
Imagine thousands of grains of rice (like the image opposite), they all look the same and no single grain stands out more than another. Now consider that there are billions of websites (or grains of rice) on the internet each vying for the attention of people who surf the net.
Without any effort to promote your website it is unlikely to generate many visitors; maybe a handful will stumble across it but these will probably be by accident and won’t be your target audience.
You website needs to be promoted; be it search engine optimisation, online advertising, email marketing or traditional forms of marketing that drive potential customers to your website.
To discuss your website design requirements simply call us on 08444 933 067 or email info@inspiredsites.co.uk and a member of our friendly team will be glad to help.