Website Promotion - making your business visible!
The "Build it and they will come” mentality...
Many website owners think that once they’ve built their website and put it live on the internet as if by magic they will suddenly be inundated with visitors, enquiries and therefore new business. Unfortunately where websites are concerned this couldn't be further from the truth.
Imagine thousands of grains of rice, they all look the same and no single grain stands out more than another. Now consider that there are billions of websites on the internet each vying for the attention of people who surf the net.
Without any effort to promote your website it is unlikely to generate many visitors; maybe a handful will stumble across it but these will probably be by accident and won’t be your target audience.
It doesn't matter how professional or slick your websites looks, your website needs to be promoted; be it search engine optimisation, online advertising, email marketing or traditional forms of marketing that drive potential customers to your website.
In reality, it takes hard work and persistence before you can expect results.
Website Promotion Services
Inspired Design & Marketing offer a range of website promotion services that can ensure your business is visible online.
- Pay Per Click Advertising
Advertise on the main 3 search engines; Google, Yahoo and MSN for the main keywords your business is targeting. Plus, start today and new clients get a FREE £50 Google AdWords voucher. - Search Engine Optimisation
Possibly the most important aspects of search engine marketing is search engine optimisation. This involves "optimising" the structure and content of your website around your chosen keywords (on page optimisation) as well as running link building campaigns (off page optimisation) to enhance your websites position within the search engines. - Email Marketing
Email is a very inexpensive medium to deliver your message to your customers. When executed correctly email marketing campaigns can generate good response rates and can help build a strong database of loyal customers that will continue to buy from you. The key to a successful long term email marketing strategy lies in "permission marketing". Most people think this is just about getting customers to opt-in to your email newsletter, but really thats just the start. The real value is in gaining more permission and trust from your customers over time and leveraging that to build loyal frequent customers. Why not talk to us about how we can make email marketing work for you. - Online Banner Advertising
Whilst not as effective (in terms of return on investment) as other forms of online advertising, banner advertising still has its place on the internet and can work well for companies looking to build awareness and help build a brand identity online.
To discuss your website promotion requirements simply call us on 08444 933 067 or email info@inspiredsites.co.uk and a member of our friendly team will be glad to help.
